About Project
BK Road Safety
Safety through Spiritual Life Skills
This project is an initiative to raise awareness about road safety amongst road users and other stakeholders and to promote the importance of peace of mind, inner stability and application of human values for enhancing safety.
We are all aware that a mind disturbed by thoughts and emotions of fear, worry, anger and such tendencies heavily impacts concentration and presence of mind. This jeopardizes life in a heavily mechanized environment today. Spiritual life skills help individuals get a grip of their inner world and effectively steer their thoughts, emotions, attitudes and actions to bring benefit to the self and others.
Activities in this project have been designed to promote a sense of self-esteem and self-responsibility leading to self-transformation. The cumulative effect of change in ‘human’ perspectives and behavioral patterns, across various stakeholders, is believed to contribute to better road management systems, safer road users and safer roads.
The Overall Aim of this project is to reduce the incidence of road accidents by inspiring and educating individuals to practice road safe behavior.
The project focuses on road users but also has a multi-stakeholder approach considering that enhancing road safety would be possible only when one reaches diverse stakeholders like transport and traffic personnel, vehicle drivers, other road users especially children and youth, infrastructure developers, automobile companies, traffic authorities and legislators.